On Wednesday, August 5, 2026, I participated in the Aomori Nebuta Festival as a “haneto” (dancer) with the Procrea Nebuta Execution Project*.
Our participation was driven by a desire to gain a deeper understanding of the culture at Aomori Michinoku Bank—a long-standing business partner—as well as the lives of the local residents they serve.

In our direct marketing business for insurance, we do not have the opportunity to meet and speak with local residents face-to-face; therefore, any chance to gain direct insight into their daily lives and personal thoughts is of the utmost importance.
At the Aomori Nebuta Festival, I was captivated not only by the dynamic and imposing presence of the Nebuta floats but also by the electric atmosphere as the entire city united to jump and chant “Rassera!”—an experience that allowed me to tangibly feel the local pride and deep affection the people of Aomori hold for their home.

We address various social challenges—such as a declining birthrate, an aging population, and a shrinking population—by collaborating with local financial institutions to develop and implement solutions through the power of direct marketing.
DSG will continue to visit communities across the country, deepen our understanding of them, and strive to be a partner that walks alongside the local regions.
To regional financial institutions and card companies across Japan:

Beyond our insurance-related services, we would be happy to assist with any other initiatives that support your local communities. Please feel free to reach out to us.

* Procrea Nebuta Execution Project

A group that operates a large-scale *nebuta* float for the Aomori Nebuta Festival; it is managed by Procrea Holdings, Inc., the parent company of Aomori Michinoku Bank.